Website: https://www.sundaramexclusive.com

Business Name: SUNDARAM EX-CLUSIVE

Effective Date: 1st July 2026

Last Updated: 1st July 2026

Version: 1.0

1. INTRODUCTION

Welcome to SUNDARAM EX-CLUSIVE (“Company”, “we”, “our”, or “us”).

This Cookie Policy explains how we use cookies and similar technologies when you visit or use:

https://www.sundaramexclusive.com

including our website, Progressive Web Application (PWA), customer account portal, mobile interfaces, and any related online services (collectively referred to as the “Website”).

This Cookie Policy should be read together with our:

• Privacy Policy

• Terms & Conditions

• Affiliate Policy

• Any other applicable policies published on our Website.

By continuing to use our Website, you acknowledge that cookies may be used as described in this Policy, subject to your choices and applicable law.

2. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website.

Cookies help websites:

• recognise your device;

• remember your preferences;

• keep you signed in;

• maintain shopping cart contents;

• improve website performance;

• provide security features;

• personalise your experience;

• analyse website usage.

Cookies generally do not contain information that directly identifies you on their own, although they may be associated with personal information when combined with other data.

3. WHAT ARE SIMILAR TECHNOLOGIES?

In addition to cookies, we may use similar technologies, including:

• web beacons;

• tracking pixels;

• local storage;

• session storage;

• software development kits (SDKs) where applicable;

• server logs;

• device identifiers;

• other technologies that perform similar functions.

For simplicity, this Policy refers to all of these collectively as “cookies” unless the context requires otherwise.

4. WHY WE USE COOKIES

We use cookies for legitimate purposes including:

• ensuring the Website functions correctly;

• maintaining customer sessions;

• remembering shopping cart contents;

• remembering customer preferences;

• improving website usability;

• protecting against fraudulent activity;

• enhancing security;

• analysing Website traffic;

• measuring marketing performance;

• supporting affiliate tracking;

• improving customer experience;

• complying with legal obligations where applicable.

5. TYPES OF COOKIES WE USE

Depending on how you interact with the Website, we may use one or more of the following categories of cookies.

A. Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot normally be disabled through our systems.

Examples include cookies that:

• keep you logged in after authentication;

• maintain secure sessions;

• remember shopping cart contents;

• enable checkout functionality;

• prevent fraudulent activity;

• balance server traffic;

• protect against malicious requests.

Without these cookies, certain parts of the Website may not function properly.

Where permitted by applicable law, these cookies do not require consent because they are necessary for the provision of the service requested by the user.

B. Functional Cookies

Functional cookies help improve your experience by remembering choices you make.

These cookies may remember:

• preferred language;

• selected currency;

• region;

• recently viewed products;

• wishlist items;

• login preferences;

• accessibility settings;

• display preferences.

Disabling these cookies may reduce the convenience and functionality of certain Website features.

C. Performance and Analytics Cookies

Performance cookies help us understand how visitors interact with our Website.

They may collect information such as:

• pages visited;

• navigation paths;

• session duration;

• browser type;

• operating system;

• device type;

• referral source;

• page loading times;

• popular products;

• search behaviour.

Where practical, analytics information is used in aggregated or de-identified form.

Where required by applicable law, these cookies will be used only after obtaining appropriate consent.

D. Advertising and Marketing Cookies

Advertising cookies may be used to:

• display relevant advertisements;

• measure advertising effectiveness;

• avoid repeatedly displaying the same advertisements;

• understand marketing campaign performance;

• personalise promotional content;

• measure conversion rates.

These cookies may be placed by us or by authorised advertising partners.

Where required by law, such cookies will only be activated after obtaining your consent.

E. Affiliate Tracking Cookies

Because SUNDARAM EX-CLUSIVE operates an Affiliate Programme, affiliate tracking cookies may be used to:

• identify the referring affiliate;

• attribute qualifying purchases;

• calculate affiliate commissions;

• prevent duplicate commission payments;

• detect fraudulent referral activity;

• administer the Affiliate Programme.

Affiliate tracking cookies may remain active for up to 90 days from the date of the qualifying referral, subject to your browser settings, applicable law, and the specific terms of the Affiliate Programme.

If a qualifying purchase is completed within the applicable attribution period and in accordance with the Affiliate Policy, the referral may be credited to the eligible affiliate.

Blocking or deleting cookies may affect affiliate attribution and commission eligibility.

6. FIRST-PARTY AND THIRD-PARTY COOKIES

We may use:

First-Party Cookies

These are cookies placed directly by SUNDARAM EX-CLUSIVE and are generally used for:

• account management;

• shopping cart functionality;

• customer preferences;

• security;

• fraud prevention;

• Website performance.

Third-Party Cookies

Certain cookies may be placed by trusted third-party service providers who assist us with services such as:

• payment processing;

• website analytics;

• fraud detection;

• content delivery;

• advertising;

• affiliate tracking;

• customer communication.

These third parties operate under their own privacy policies and terms.

7. SESSION COOKIES

Session cookies are temporary cookies that exist only while your browser session remains active.

They are generally deleted automatically when you close your browser.

Session cookies may be used to:

• maintain secure logins;

• preserve shopping cart contents;

• process checkout;

• prevent security risks;

• improve navigation.

8. PERSISTENT COOKIES

Persistent cookies remain on your device after your browser is closed until they expire or are deleted.

These cookies may be used to:

• remember login preferences;

• save language settings;

• retain selected currency;

• remember marketing preferences;

• recognise returning visitors;

• support affiliate attribution.

The retention period varies depending on the specific cookie and its purpose.

9. COOKIE CONSENT

Where required by applicable law, including the GDPR and the ePrivacy rules applicable in certain jurisdictions, SUNDARAM EX-CLUSIVE will request your consent before placing non-essential cookies on your device.

You may:

• accept all cookies;

• reject non-essential cookies;

• customise your cookie preferences;

• withdraw consent at any time using our cookie preference tools, where available.

Withdrawing consent will not affect the lawfulness of processing that occurred before consent was withdrawn.

10. LEGAL BASIS

Where the GDPR applies:

• Strictly Necessary Cookies are processed on the basis that they are required to provide the requested service or for our legitimate interests in operating a secure and functional Website, subject to applicable law.

• Functional, Analytics, Advertising, and Affiliate Tracking Cookies will be used only where a valid legal basis exists, such as your consent, where required.

For users in India, cookie usage is governed in conjunction with our Privacy Policy and applicable Indian law.

________________________________

PART 2 OF 3

(Cookie Usage, Third-Party Technologies, Browser Controls & Retention)

11. HOW COOKIES ARE USED ON OUR WEBSITE

Depending on how you interact with our Website, cookies and similar technologies may be used to:

• authenticate customer logins;

• maintain secure user sessions;

• remember shopping cart contents;

• save wishlist items;

• remember language and currency preferences;

• improve website speed and performance;

• protect against fraudulent activity;

• detect unusual login behaviour;

• process orders;

• remember customer preferences;

• improve search functionality;

• analyse website traffic;

• personalise product recommendations;

• support affiliate tracking;

• enhance Progressive Web Application (PWA) functionality.

Cookies are used only for legitimate operational, security, analytical, or marketing purposes and in accordance with applicable law.

12. WEBSITE PERFORMANCE

Certain cookies help us improve the performance and reliability of our Website by enabling us to understand:

• page loading speeds;

• server response times;

• website errors;

• broken links;

• navigation patterns;

• popular pages;

• search effectiveness;

• user experience improvements.

This information is generally analysed in an aggregated or de-identified form wherever reasonably practicable.

13. SECURITY COOKIES

Security-related cookies help protect both customers and SUNDARAM EX-CLUSIVE against fraudulent or malicious activity.

These cookies may assist with:

• login authentication;

• session validation;

• prevention of unauthorised access;

• bot detection;

• account protection;

• fraud monitoring;

• suspicious activity detection;

• abuse prevention;

• rate limiting;

• website integrity.

Security cookies are generally considered essential for the operation of the Website.

14. PAYMENT PROCESSING

Payments on our Website are processed through trusted third-party payment providers, including:

• Razorpay

• PayPal

These payment providers may place cookies or similar technologies that are necessary to:

• securely process payments;

• prevent fraudulent transactions;

• verify payment sessions;

• maintain payment security;

• comply with financial regulations;

• improve payment reliability.

SUNDARAM EX-CLUSIVE does not control the cookies placed by independent payment providers.

Customers are encouraged to review the privacy and cookie policies of the relevant payment provider before completing a transaction.

15. COURIER AND DELIVERY SERVICES

Where shipment tracking or delivery integrations are provided, certain cookies or similar technologies may be used to:

• display shipment information;

• remember tracking preferences;

• improve delivery-related customer services;

• maintain secure communication between systems.

These technologies are intended solely to support logistics and customer convenience.

16. WEBSITE ANALYTICS

We may use analytics technologies to better understand how visitors interact with our Website.

Analytics information may include:

• number of visitors;

• session duration;

• pages viewed;

• navigation paths;

• referring websites;

• browser types;

• operating systems;

• approximate geographic regions;

• device categories;

• user interactions.

Analytics information helps us improve:

• Website usability;

• product presentation;

• checkout experience;

• search functionality;

• customer support;

• overall Website performance.

Where required by applicable law, analytics cookies will only be activated after obtaining appropriate consent.

17. MARKETING TECHNOLOGIES

Subject to applicable law and your consent where required, cookies may be used to:

• measure advertising effectiveness;

• personalise promotional campaigns;

• remember marketing preferences;

• display relevant offers;

• improve customer engagement;

• analyse promotional performance.

Marketing cookies do not grant third parties ownership of your personal information.

18. AFFILIATE TRACKING

Our Affiliate Programme uses cookies to help determine whether a customer purchase resulted from a valid affiliate referral.

Affiliate cookies may record information such as:

• referral identifier;

• affiliate identifier;

• referral timestamp;

• campaign reference;

• attribution period.

Affiliate cookies are used solely for programme administration and commission attribution in accordance with our Affiliate Policy.

The standard attribution period is up to 90 days, unless otherwise specified.

Deletion of cookies, browser privacy settings, or use of private browsing modes may affect affiliate attribution.

19. PROGRESSIVE WEB APPLICATION (PWA)

Our Website may be offered as a Progressive Web Application (PWA).

The PWA may use browser storage technologies to:

• support offline functionality where available;

• improve loading performance;

• remember user preferences;

• retain selected settings;

• maintain application state;

• improve user experience.

These technologies are used only for legitimate operational purposes.

20. LOCAL STORAGE AND SESSION STORAGE

In addition to cookies, our Website may use browser-based storage technologies such as:

• Local Storage;

• Session Storage;

• IndexedDB;

• Cache Storage (where supported).

These technologies may store:

• shopping cart information;

• customer preferences;

• recently viewed products;

• temporary application data;

• performance-related information.

These storage mechanisms are used to improve Website functionality and user experience.

21. DEVICE INFORMATION

Certain cookies and similar technologies may collect technical information relating to your device, including:

• browser type;

• browser version;

• operating system;

• screen resolution;

• preferred language;

• approximate geographic location based on IP address;

• device identifiers where applicable.

This information helps optimise Website compatibility and security.

22. COOKIE RETENTION PERIODS

Different cookies remain active for different periods depending on their purpose.

Examples include:

• Session Cookies – deleted automatically when the browser session ends.

• Persistent Cookies – remain until expiry or deletion.

• Security Cookies – retained only for as long as necessary to maintain security.

• Functional Cookies – retained for an appropriate period to remember preferences.

• Analytics Cookies – retained according to operational requirements and applicable law.

• Affiliate Cookies – generally retained for up to 90 days, subject to browser settings and applicable law.

Actual retention periods may change from time to time as our systems evolve.

23. MANAGING COOKIES

Most web browsers allow users to manage cookies through browser settings.

Depending on your browser, you may be able to:

• view stored cookies;

• delete cookies;

• block all cookies;

• block specific categories of cookies;

• allow cookies only from selected websites;

• clear browser storage;

• receive notifications before cookies are stored.

Instructions vary by browser and device.

24. EFFECT OF DISABLING COOKIES

If you disable or block certain cookies, some Website features may not function correctly.

Examples include:

• inability to remain logged in;

• shopping cart issues;

• loss of saved preferences;

• inability to complete checkout;

• reduced Website performance;

• unavailable personalised features;

• inability to remember affiliate referrals;

• limited PWA functionality.

Essential cookies may continue to operate where necessary for Website functionality and security.

25. COOKIE PREFERENCE CENTRE

Where available, our Website provides a Cookie Preference Centre allowing you to:

• accept all cookies;

• reject non-essential cookies;

• customise cookie preferences;

• withdraw consent;

• review cookie categories.

Changes to your preferences may not affect cookies already placed before the change, although future processing will respect your updated choices where required by law.

26. BROWSER SETTINGS

You may also control cookies directly through your browser settings.

Most modern browsers provide options to:

• clear browsing data;

• delete cookies;

• block third-party cookies;

• block all cookies;

• clear local storage;

• manage website permissions.

Please refer to your browser documentation for specific instructions.

27. CROSS-BORDER DATA PROCESSING

Some cookies and related technologies may involve processing information through service providers located in different countries.

Where personal information is transferred internationally through these services, SUNDARAM EX-CLUSIVE will take reasonable steps to ensure that appropriate safeguards are implemented in accordance with applicable law.

28. FUTURE TECHNOLOGIES

As technology evolves, SUNDARAM EX-CLUSIVE may introduce new cookies or similar technologies to improve Website functionality, security, customer experience, or legal compliance.

Where required by applicable law, we will update this Cookie Policy and obtain any necessary consent before implementing new categories of non-essential cookies.

________________________________

PART 3 OF 3

(Final Provisions, User Rights, Contact Information & Document Control)

29. CHILDREN’S PRIVACY

Our Website and Services are intended for individuals who are at least 18 years of age or otherwise have the legal capacity to enter into a binding contract under applicable law.

We do not knowingly use cookies or similar technologies to collect personal information directly from children without appropriate legal authority where required.

If we become aware that personal information relating to a child has been collected in a manner inconsistent with applicable law, we will take reasonable steps to delete such information.

Parents or legal guardians who believe that a child has provided personal information through our Website may contact us using the details provided in this Cookie Policy.

30. YOUR COOKIE CHOICES

You remain in control of many cookie-related preferences.

Subject to applicable law, you may:

• accept all cookies;

• reject non-essential cookies;

• customise cookie settings through our Cookie Preference Centre (where available);

• modify browser settings to block or delete cookies;

• withdraw previously provided cookie consent.

Please note that disabling certain cookies may affect the functionality, security, or performance of the Website.

31. CONSENT WITHDRAWAL

Where the use of cookies relies on your consent, you may withdraw that consent at any time.

Withdrawal of consent:

• will not affect the lawfulness of processing carried out before withdrawal;

• will not affect cookies that are strictly necessary for Website operation where such cookies are permitted without consent under applicable law;

• may reduce the availability of certain personalised features.

You may update your cookie preferences using our Cookie Preference Centre or browser settings.

32. RIGHTS OF USERS

Depending on your jurisdiction and applicable law, you may have rights relating to information collected through cookies and similar technologies.

These rights may include:

• the right to receive information about cookie usage;

• the right to withdraw consent;

• the right to request access to personal information associated with cookies where applicable;

• the right to request correction of inaccurate personal information;

• the right to request deletion of personal information where legally applicable;

• the right to object to certain processing activities;

• the right to lodge a complaint with the appropriate supervisory or regulatory authority.

Requests relating to personal information collected through cookies will generally be handled in accordance with our Privacy Policy.

33. COMPLIANCE WITH APPLICABLE LAW

This Cookie Policy is intended to support compliance with applicable laws, including, where relevant:

• the Digital Personal Data Protection Act, 2023 (India);

• the Information Technology Act, 2000 and applicable rules;

• the General Data Protection Regulation (GDPR) for individuals located in the European Economic Area where applicable;

• the EU ePrivacy framework as applicable to cookies and similar technologies;

• other applicable privacy or consumer protection laws.

Nothing in this Cookie Policy shall limit any statutory rights available under applicable law.

34. THIRD-PARTY COOKIES

Some cookies used on our Website may be placed by trusted third-party service providers.

Examples may include providers involved in:

• payment processing;

• analytics;

• advertising;

• fraud prevention;

• cloud hosting;

• content delivery;

• affiliate programme administration;

• customer communication.

The operation of these cookies is governed by the respective provider’s own policies.

SUNDARAM EX-CLUSIVE does not control the privacy practices or cookie policies of independent third-party providers and encourages users to review their documentation where appropriate.

35. CHANGES TO THIS COOKIE POLICY

SUNDARAM EX-CLUSIVE may update this Cookie Policy from time to time to reflect:

• changes in applicable law;

• technological developments;

• new Website features;

• operational improvements;

• changes in third-party service providers;

• changes to our use of cookies.

The updated version will be published on the Website together with a revised “Last Updated” date.

Where required by law, we will provide appropriate notice of material changes and obtain consent where necessary before implementing new categories of non-essential cookies.

36. RELATIONSHIP WITH OTHER POLICIES

This Cookie Policy should be read together with our:

• Privacy Policy;

• Terms & Conditions;

• Affiliate Policy;

• Shipping Policy;

• Return, Refund & Exchange Policy;

• Payment Policy;

• Cancellation Policy;

• Disclaimer;

• Intellectual Property Policy; and

• any other policies published on our Website.

If there is any inconsistency between this Cookie Policy and our Privacy Policy regarding the processing of personal information, the Privacy Policy shall prevail to the extent of that inconsistency.

37. GOVERNING LAW

This Cookie Policy shall be governed by and interpreted in accordance with the laws of the Republic of India.

Nothing in this Cookie Policy limits any mandatory rights available to individuals under applicable privacy, consumer protection, or data protection laws.

38. SEVERABILITY

If any provision of this Cookie Policy is found to be invalid, unlawful, or unenforceable by a court or competent authority, that provision shall be severed only to the extent necessary.

The remaining provisions shall continue in full force and effect.

39. NO WAIVER

Failure by SUNDARAM EX-CLUSIVE to enforce any provision of this Cookie Policy shall not constitute a waiver of that provision or of any other provision.

Any waiver shall be effective only if made expressly in writing by an authorised representative of SUNDARAM EX-CLUSIVE.

40. CONTACT US

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact us:

SUNDARAM EX-CLUSIVE

Business Address:
Mumbai – Goa Highway
Near SHIV SAGAR FOOD MALL
Palaspe Phata
Panvel
Kolkhe
Maharashtra – 410206
India

Customer Support Email:
support@sundaramexclusive.com

Legal & Privacy Email:
legal@sundaramexclusive.com

Telephone / WhatsApp:
+91 8055466363

Business Hours:
10:00 AM – 9:00 PM (Indian Standard Time)

41. VERSION HISTORY

Document Title: Cookie Policy

Version: 1.0

Effective Date: 1st July 2026

Last Updated: 1st July 2026

Future revisions will be identified by updated version numbers and publication dates.

42. ACKNOWLEDGEMENT

By continuing to use the SUNDARAM EX-CLUSIVE Website after being presented with applicable cookie choices, you acknowledge that cookies and similar technologies may be used as described in this Cookie Policy, subject to your preferences and applicable law.

Where consent is required for the use of non-essential cookies, we will seek that consent before such cookies are placed on your device.

END OF COOKIE POLICY