PRIVACY POLICY

PART 1 OF 5

(Introduction, Scope, Data Collection & Legal Basis)

Effective Date: 1st July 2026

Last Updated: 1st July 2026

Version: 1.0

1. INTRODUCTION

Welcome to SUNDARAM EX-CLUSIVE (“Company”, “we”, “our”, or “us”).

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, transfer, and protect your personal data when you visit or use:

https://www.sundaramexclusive.com

including our website, Progressive Web Application (PWA), customer account services, mobile interfaces, customer support channels, marketing communications, and all related services (collectively referred to as the “Services”).

This Privacy Policy should be read together with our:

  • Terms & Conditions

  • Cookie Policy

  • Shipping Policy

  • Return, Refund & Exchange Policy

  • Affiliate Policy

  • Payment Policy

  • Cancellation Policy

  • Any other policies published on our Website.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. OUR COMMITMENT TO PRIVACY

SUNDARAM EX-CLUSIVE is committed to processing personal information responsibly, transparently, and securely.

We aim to:

  • collect only the information reasonably necessary to provide our Services;

  • use personal information for legitimate business purposes;

  • maintain appropriate technical and organisational safeguards;

  • respect the rights of our customers and users;

  • comply with applicable privacy and data protection laws.

3. APPLICABLE LAWS

This Privacy Policy is intended to support compliance with applicable laws, including where relevant:

  • Digital Personal Data Protection Act, 2023 (India);

  • Information Technology Act, 2000 and applicable rules;

  • Consumer Protection laws applicable to online commerce;

  • General Data Protection Regulation (GDPR) for individuals located in the European Economic Area (EEA), where applicable;

  • Other applicable privacy laws governing our operations.

Nothing in this Privacy Policy limits any rights that cannot legally be limited under applicable law.

4. WHO THIS POLICY APPLIES TO

This Privacy Policy applies to:

  • Website visitors;

  • registered customers;

  • guest purchasers;

  • newsletter subscribers;

  • affiliate applicants and affiliates;

  • customer support contacts;

  • promotional campaign participants;

  • individuals who communicate with us through email, telephone, WhatsApp, or social media in connection with our Services.

5. DEFINITIONS

For the purposes of this Privacy Policy:

Personal Data means information that identifies or can reasonably identify an individual.

Processing includes collection, recording, organisation, storage, use, disclosure, transfer, analysis, deletion, or any other operation performed on personal data.

Data Subject refers to the individual whose personal data is processed.

Sensitive Information refers to categories of information that receive additional protection under applicable law, where relevant.

Services means the website, PWA, customer accounts, and related services offered by SUNDARAM EX-CLUSIVE.

6. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of information.

A. Identity Information

We may collect:

  • full name;

  • title (optional);

  • date of birth (where voluntarily provided or required);

  • gender (optional, where relevant to product recommendations);

  • account username.

B. Contact Information

We may collect:

  • email address;

  • mobile number;

  • telephone number;

  • billing address;

  • shipping address;

  • country;

  • state or province;

  • city;

  • postal or ZIP code.

C. Account Information

When you create an account, we may collect:

  • login credentials;

  • encrypted password;

  • account preferences;

  • saved addresses;

  • wishlist information;

  • communication preferences;

  • account activity.

Passwords are stored in encrypted or hashed form and are not accessible in plain text.

D. Order Information

We may collect information relating to your purchases, including:

  • products ordered;

  • quantities;

  • order value;

  • invoice details;

  • shipping method;

  • courier information;

  • order history;

  • order status;

  • returns;

  • exchanges;

  • refunds;

  • cancellations.

E. Payment Information

Payments are processed through independent third-party payment providers.

We may receive limited payment-related information such as:

  • payment status;

  • transaction reference number;

  • payment method;

  • payment confirmation;

  • partial billing information necessary for accounting and customer support.

We do not intentionally store complete credit card numbers, debit card numbers, CVV, UPI PINs, internet banking credentials, or similar payment authentication data.

F. Device Information

When you access our Services, we may automatically collect certain technical information, including:

  • IP address;

  • browser type;

  • browser version;

  • operating system;

  • device type;

  • language preferences;

  • time zone;

  • screen resolution;

  • device identifiers;

  • referring website;

  • pages visited;

  • clickstream information.

G. Usage Information

We may collect information about how you use our Website, including:

  • products viewed;

  • searches performed;

  • shopping cart activity;

  • pages visited;

  • session duration;

  • referral source;

  • interactions with promotional banners;

  • wishlist activity.

H. Customer Support Information

When you contact us, we may collect:

  • emails;

  • telephone conversations (where lawful and disclosed);

  • WhatsApp communications;

  • chat messages;

  • support requests;

  • complaint details;

  • photographs or videos voluntarily submitted in support of return or warranty claims.

I. Marketing Information

We may collect information regarding:

  • newsletter subscriptions;

  • marketing preferences;

  • promotional campaign participation;

  • coupon usage;

  • referral participation;

  • event registrations.

J. Affiliate Information

Individuals applying to our Affiliate Programme may be asked to provide:

  • full name;

  • address;

  • contact details;

  • government-issued identity documentation for verification;

  • address proof;

  • recent passport-size photograph;

  • payout preferences;

  • tax information where required by applicable law.

Such information is collected solely for affiliate verification, programme administration, fraud prevention, and legal compliance.

7. INFORMATION COLLECTED AUTOMATICALLY

Certain information is collected automatically through technologies such as:

  • cookies;

  • web beacons;

  • pixels;

  • server logs;

  • analytics tools;

  • session identifiers.

Additional information about these technologies is available in our Cookie Policy.

8. INFORMATION YOU CHOOSE TO PROVIDE

You may voluntarily provide additional information through:

  • reviews;

  • testimonials;

  • product ratings;

  • survey responses;

  • social media interactions;

  • customer feedback;

  • contest entries;

  • photographs;

  • videos;

  • promotional submissions.

Providing such information is voluntary. However, once submitted, it may be processed in accordance with this Privacy Policy and any applicable terms governing user-generated content.

9. CHILDREN’S PRIVACY

Our Services are intended for individuals who are at least 18 years of age or who otherwise have legal capacity to enter into binding contracts under applicable law.

We do not knowingly collect personal information directly from children without appropriate legal authority where required.

If we become aware that personal information has been collected in violation of applicable law, we will take reasonable steps to delete such information.

Parents or guardians who believe that a child has provided personal information may contact us using the details provided in this Privacy Policy.

10. LEGAL BASES FOR PROCESSING (GDPR)

Where the GDPR applies, we process personal data on one or more of the following legal bases, as applicable:

  • performance of a contract (such as fulfilling your orders);

  • compliance with legal obligations;

  • your consent (where required);

  • our legitimate interests, provided they are not overridden by your rights and freedoms;

  • protection of vital interests where applicable.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

11. ACCURACY OF INFORMATION

You are responsible for ensuring that the personal information you provide to us is accurate, complete, and kept up to date.

Failure to provide accurate information may affect our ability to process orders, deliver products, provide customer support, or comply with legal obligations.

________________________________

PART 2 OF 5

(Use of Personal Data, Cookies, Marketing, Analytics & Data Retention)

12. HOW WE USE YOUR PERSONAL INFORMATION

SUNDARAM EX-CLUSIVE processes personal information only for legitimate business purposes and in accordance with applicable law.

Depending on how you interact with our Services, your personal information may be used for one or more of the following purposes:

  • creating and managing your customer account;

  • processing and fulfilling orders;

  • verifying customer identity where reasonably required;

  • processing payments;

  • arranging shipping and delivery;

  • providing customer support;

  • responding to enquiries and complaints;

  • processing returns, exchanges, and refunds;

  • maintaining order history;

  • improving our products and services;

  • preventing fraud and abuse;

  • maintaining website security;

  • complying with legal and regulatory obligations;

  • communicating important account or service information;

  • administering promotions, contests, referrals, and loyalty programmes;

  • managing our Affiliate Programme;

  • conducting internal business analysis;

  • improving customer experience;

  • personalising product recommendations where appropriate.

We will not process personal information for purposes materially incompatible with those described in this Privacy Policy unless permitted by law or with your consent.

13. ACCOUNT ADMINISTRATION

If you create an account with SUNDARAM EX-CLUSIVE, we may use your information to:

  • authenticate your identity;

  • maintain your account;

  • store your shipping addresses;

  • remember preferences;

  • maintain your wishlist;

  • process repeat purchases;

  • assist with password recovery;

  • notify you of important account-related changes;

  • improve account security.

Customers are responsible for safeguarding their login credentials.

14. ORDER FULFILMENT

Your personal information may be used to:

  • confirm orders;

  • process payments;

  • prepare invoices;

  • arrange shipment;

  • communicate shipping updates;

  • coordinate with logistics providers;

  • process cancellations;

  • process exchanges;

  • process refunds;

  • resolve delivery issues.

Without certain information, we may be unable to fulfil your order.

15. CUSTOMER SUPPORT

When you contact our customer support team, we may use your information to:

  • verify your identity;

  • investigate complaints;

  • respond to enquiries;

  • resolve disputes;

  • process warranty or quality claims;

  • improve customer service;

  • document previous interactions;

  • provide ongoing assistance.

Support communications may be retained for quality assurance, legal compliance, fraud prevention, and training purposes, where permitted by law.

16. FRAUD PREVENTION AND SECURITY

Protecting our customers and our business from fraud is a legitimate and important business interest.

Your information may be used to:

  • detect suspicious transactions;

  • identify fraudulent payment activity;

  • verify customer identity;

  • prevent unauthorised account access;

  • investigate chargebacks;

  • monitor unusual purchasing behaviour;

  • identify security incidents;

  • comply with anti-fraud obligations.

Where necessary, transactions may undergo additional verification before approval.

17. LEGAL AND REGULATORY COMPLIANCE

We may process personal information where necessary to:

  • comply with applicable laws;

  • respond to lawful requests from government authorities;

  • comply with court orders;

  • meet taxation obligations;

  • satisfy accounting requirements;

  • enforce our legal rights;

  • defend legal claims;

  • prevent unlawful activity.

Where legally required, we may disclose personal information to competent authorities.

18. MARKETING COMMUNICATIONS

Subject to applicable law and your communication preferences, we may send:

  • newsletters;

  • promotional offers;

  • festive campaigns;

  • product launches;

  • sale notifications;

  • discount announcements;

  • abandoned cart reminders;

  • loyalty programme updates;

  • referral programme information;

  • affiliate programme communications.

Marketing communications may be delivered through:

  • email;

  • SMS;

  • WhatsApp;

  • push notifications (where enabled);

  • in-app notifications;

  • other legally permitted electronic channels.

You may opt out of marketing communications at any time without affecting transactional communications relating to your orders or account.

19. PERSONALISED RECOMMENDATIONS

To improve your shopping experience, we may use information such as:

  • browsing history;

  • purchase history;

  • wishlist activity;

  • search behaviour;

  • product preferences;

  • geographical location (where available and permitted);

  • previous interactions with our Services.

This information may be used to personalise:

  • product recommendations;

  • promotional offers;

  • homepage content;

  • shopping suggestions;

  • marketing campaigns.

Where required by law, appropriate consent will be obtained before certain personalisation activities.

20. COOKIES AND SIMILAR TECHNOLOGIES

Our Website uses cookies and similar technologies to enhance functionality, improve performance, maintain security, and understand how visitors interact with our Services.

Cookies may be categorised as:

Essential Cookies

These cookies are necessary for the operation of the Website and enable features such as:

  • account login;

  • shopping cart functionality;

  • secure checkout;

  • fraud prevention;

  • session management.

These cookies are generally required for the Website to function properly.

Functional Cookies

These cookies help remember user preferences, including:

  • language settings;

  • currency preferences;

  • recently viewed products;

  • saved shopping carts;

  • login preferences.

Analytics Cookies

Analytics technologies help us understand:

  • visitor behaviour;

  • website traffic;

  • popular products;

  • navigation patterns;

  • page performance;

  • conversion rates.

This information helps improve our Website and customer experience.

Advertising and Marketing Cookies

Where permitted, these technologies may be used to:

  • display relevant advertisements;

  • measure campaign effectiveness;

  • remember marketing preferences;

  • limit repetitive advertisements;

  • support affiliate tracking;

  • recognise returning visitors.

Where required by applicable law, these cookies will only be used after obtaining appropriate consent.

21. WEB ANALYTICS

We may use analytics tools to better understand Website performance and customer behaviour.

Analytics may provide aggregated information regarding:

  • page visits;

  • device usage;

  • browser types;

  • geographical regions;

  • referral sources;

  • session duration;

  • product popularity;

  • website performance.

Analytics reports are generally used in aggregated or de-identified form wherever practical.

22. ADVERTISING

We may display advertisements on our Website or participate in online advertising programmes.

Advertising may involve:

  • remarketing;

  • audience measurement;

  • conversion tracking;

  • campaign performance analysis.

Where legally required, consent will be obtained before using advertising technologies that rely on cookies or similar tracking mechanisms.

23. SOCIAL MEDIA INTEGRATION

Our Website may include links, widgets, or integrations with social media platforms.

If you choose to interact with these features, the respective platform may collect information in accordance with its own privacy practices.

SUNDARAM EX-CLUSIVE does not control the privacy practices of third-party social media platforms.

Users are encouraged to review the privacy policies of such platforms before interacting with them.

24. AFFILIATE PROGRAMME ADMINISTRATION

Personal information collected from affiliate applicants and approved affiliates may be used for:

  • identity verification;

  • eligibility assessment;

  • fraud prevention;

  • commission calculations;

  • performance reporting;

  • payout administration;

  • programme communications;

  • legal compliance.

Participation in the Affiliate Programme is governed by the separate Affiliate Policy.

25. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

  • fulfil the purposes described in this Privacy Policy;

  • complete transactions;

  • maintain customer accounts;

  • comply with legal obligations;

  • resolve disputes;

  • enforce agreements;

  • prevent fraud;

  • maintain business records.

Retention periods may vary depending on:

  • the type of information;

  • legal requirements;

  • accounting obligations;

  • taxation laws;

  • dispute resolution requirements;

  • operational needs.

When personal information is no longer required, we will delete, anonymise, or securely dispose of it, unless continued retention is required or permitted by law.

26. INFORMATION SECURITY

We implement commercially reasonable technical, administrative, and organisational safeguards designed to protect personal information against unauthorised access, disclosure, alteration, loss, misuse, or destruction.

Such measures may include:

  • encrypted communications where appropriate;

  • password protection;

  • role-based access controls;

  • secure hosting environments;

  • firewall protection;

  • security monitoring;

  • periodic software updates;

  • restricted employee access;

  • internal security procedures.

Despite these safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, while we strive to protect personal information, we cannot guarantee absolute security.

27. SECURITY INCIDENTS

If we become aware of a security incident affecting personal information, we will take reasonable steps to:

  • investigate the incident;

  • contain and mitigate the impact;

  • restore the security of our systems;

  • comply with applicable notification obligations;

  • communicate with affected individuals or authorities where required by law.

The specific actions taken will depend on the nature of the incident and applicable legal requirements.

________________________________

PART 3 OF 5

(Data Sharing, International Transfers, Payment Providers & Individual Rights)

28. WHEN WE SHARE YOUR PERSONAL INFORMATION

SUNDARAM EX-CLUSIVE values your privacy and does not sell your personal information to third parties for monetary consideration.

We may share personal information only where reasonably necessary to operate our business, fulfil customer orders, comply with legal obligations, or where you have requested or authorised such sharing.

Recipients of personal information may include:

  • payment service providers;

  • logistics and courier partners;

  • cloud hosting providers;

  • website infrastructure providers;

  • technology vendors;

  • customer support service providers;

  • marketing service providers (where permitted);

  • analytics providers;

  • fraud prevention partners;

  • legal, accounting, and professional advisers;

  • government authorities where required by law.

All such sharing is subject to appropriate contractual, technical, or legal safeguards where applicable.

29. PAYMENT SERVICE PROVIDERS

To process customer payments securely, we use trusted third-party payment service providers.

These may include:

  • Razorpay

  • PayPal

When you make a payment, certain information necessary to complete the transaction may be shared with the selected payment provider, including:

  • customer name;

  • billing address;

  • shipping address;

  • contact details;

  • transaction amount;

  • order reference;

  • payment status.

Sensitive payment credentials such as complete card numbers, CVV, UPI PINs, passwords, and banking authentication data are processed directly by the payment provider and are not intentionally stored by SUNDARAM EX-CLUSIVE.

Customers should also review the privacy policies and terms of their selected payment provider.

30. SHIPPING AND LOGISTICS PARTNERS

To fulfil customer orders, personal information may be shared with logistics and delivery partners, including but not limited to:

  • DHL;

  • UPS;

  • Delhivery;

  • Blue Dart; and

  • other logistics providers engaged from time to time.

Information shared may include:

  • customer name;

  • shipping address;

  • contact number;

  • email address (where required);

  • package details;

  • shipment reference numbers.

This information is shared solely for shipment processing, delivery, tracking, customs clearance (where applicable), customer communication relating to delivery, and resolution of shipping issues.

31. TECHNOLOGY SERVICE PROVIDERS

We may engage third-party service providers to support the operation of our Website and Services.

These providers may assist with:

  • website hosting;

  • cloud infrastructure;

  • domain services;

  • content delivery;

  • cybersecurity;

  • email delivery;

  • customer support systems;

  • analytics;

  • backup and disaster recovery;

  • performance monitoring;

  • software maintenance.

Such providers receive access only to the information reasonably necessary to perform the contracted services and are expected to protect personal information in accordance with applicable law and contractual obligations.

32. PROFESSIONAL ADVISERS

We may disclose personal information where reasonably necessary to our:

  • legal advisers;

  • auditors;

  • accountants;

  • insurers;

  • consultants; or

  • other professional advisers,

for purposes including legal compliance, auditing, tax administration, dispute resolution, business operations, and protection of our legal rights.

Such disclosures will be limited to information reasonably necessary for the relevant purpose.

33. LEGAL DISCLOSURES

We may disclose personal information where required or permitted by applicable law, including where reasonably necessary to:

  • comply with legal obligations;

  • respond to lawful requests from governmental authorities;

  • comply with court orders;

  • investigate suspected unlawful activity;

  • protect our legal rights;

  • prevent fraud;

  • protect customers;

  • protect public safety;

  • enforce our agreements.

We will seek to limit such disclosures to the extent reasonably practicable, subject to applicable law.

34. BUSINESS TRANSFERS

If SUNDARAM EX-CLUSIVE undergoes a business transaction such as:

  • sale of assets;

  • merger;

  • acquisition;

  • restructuring;

  • business succession;

  • financing transaction; or

  • similar corporate event,

personal information may be transferred as part of that transaction, subject to applicable legal requirements and appropriate safeguards.

Where required by law, affected individuals will be informed.

35. INTERNATIONAL DATA TRANSFERS

Because SUNDARAM EX-CLUSIVE serves customers around the world, personal information may be processed or transferred across national borders.

International transfers may occur for purposes including:

  • payment processing;

  • shipping;

  • customer support;

  • cloud hosting;

  • fraud prevention;

  • analytics;

  • email communications;

  • website infrastructure.

Where required by applicable law, we will implement appropriate safeguards designed to protect personal information transferred internationally.

36. DATA STORAGE

Personal information may be stored:

  • on secure cloud infrastructure;

  • with authorised service providers;

  • within India;

  • or in other jurisdictions where our service providers operate, subject to applicable legal requirements.

We take commercially reasonable steps to ensure that service providers handling personal information maintain appropriate security measures.

37. YOUR CHOICES

Depending on your location and applicable law, you may choose to:

  • update your account information;

  • correct inaccurate information;

  • unsubscribe from marketing communications;

  • manage cookie preferences;

  • close your account;

  • request deletion of personal information where legally applicable;

  • withdraw consent where processing is based on consent.

Certain information may nevertheless be retained where required by law or for legitimate business purposes.

38. YOUR RIGHTS UNDER THE DIGITAL PERSONAL DATA PROTECTION ACT, 2023 (INDIA)

Where applicable under Indian law, individuals may have rights including:

  • the right to access information about personal data being processed;

  • the right to request correction of inaccurate or incomplete information;

  • the right to request erasure of personal data where applicable;

  • the right to withdraw consent where processing is based on consent;

  • the right to seek grievance redressal;

  • the right to nominate another individual to exercise rights in accordance with applicable law.

Requests will be handled in accordance with applicable legal requirements and may be subject to verification of identity.

39. GDPR RIGHTS (EUROPEAN ECONOMIC AREA)

Where the General Data Protection Regulation (GDPR) applies, individuals may have the following rights, subject to applicable legal limitations:

  • the right to be informed;

  • the right of access;

  • the right to rectification;

  • the right to erasure (“right to be forgotten”);

  • the right to restrict processing;

  • the right to data portability;

  • the right to object to certain processing activities;

  • the right not to be subject solely to automated decision-making with legal or similarly significant effects, where applicable;

  • the right to withdraw consent where processing is based on consent;

  • the right to lodge a complaint with the competent supervisory authority.

Requests will be assessed and responded to in accordance with applicable law.

40. EXERCISING YOUR RIGHTS

Individuals wishing to exercise applicable privacy rights may contact us using the contact details provided in this Privacy Policy.

To protect customer privacy and prevent unauthorised disclosures, we may request reasonable information to verify the identity of the requester before processing a request.

Where legally permitted, requests that are manifestly unfounded, excessive, repetitive, or abusive may be refused or subject to reasonable limitations.

41. WITHDRAWAL OF CONSENT

Where personal information is processed based on consent, you may withdraw that consent at any time.

Withdrawal of consent shall not affect the lawfulness of processing undertaken before consent was withdrawn.

Please note that withdrawal of consent may affect our ability to provide certain Services or features that depend on the relevant processing.

42. MARKETING PREFERENCES

You may stop receiving promotional communications by:

  • clicking the unsubscribe link included in marketing emails;

  • updating your communication preferences in your customer account (where available);

  • contacting our customer support team.

Please note that even if you opt out of promotional communications, we may still send essential transactional communications relating to your orders, account, security, or legal obligations.

43. AUTOMATED DECISION-MAKING

SUNDARAM EX-CLUSIVE does not intentionally make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

Certain automated tools may be used to:

  • detect fraud;

  • improve website security;

  • recommend products;

  • personalise shopping experiences.

Where required by applicable law, appropriate safeguards will be implemented.

44. DO NOT TRACK SIGNALS

Some web browsers transmit “Do Not Track” (DNT) signals.

Because there is currently no universally accepted standard governing DNT responses, our Website may not respond uniformly to such signals.

Users may manage cookies and tracking preferences through browser settings and our cookie management tools where available.

________________________________

PART 4 OF 5

(Security, Data Breach Response, Third-Party Services, Complaints & Grievance Redressal)

45. ACCOUNT SECURITY

Customers are responsible for maintaining the confidentiality and security of their account credentials.

You agree to:

  • choose a strong password;

  • keep your login credentials confidential;

  • avoid sharing your account with others;

  • promptly notify SUNDARAM EX-CLUSIVE if you suspect unauthorised access;

  • immediately change your password if you believe your account has been compromised.

We shall not be responsible for losses resulting from your failure to maintain appropriate account security.

46. PASSWORD MANAGEMENT

For security purposes:

  • passwords are stored using secure encryption or hashing mechanisms;

  • customer service representatives cannot retrieve your password in plain text;

  • password reset requests may require identity verification;

  • repeated failed login attempts may trigger temporary security restrictions.

Customers should avoid using the same password across multiple websites.

47. CUSTOMER RESPONSIBILITIES

Customers are expected to:

  • provide accurate personal information;

  • update contact details whenever they change;

  • ensure shipping addresses are correct before placing orders;

  • safeguard account credentials;

  • review order confirmations promptly;

  • report suspicious account activity immediately;

  • notify us if unauthorised purchases are detected.

Failure to provide accurate information may delay order processing or affect customer support.

48. DATA QUALITY

We strive to maintain accurate and up-to-date personal information.

Customers may request correction of inaccurate or incomplete information by contacting our customer support team.

Certain information may require verification before changes are processed.

49. SECURITY MONITORING

To protect our Website, systems, and customers, we may implement reasonable security monitoring measures, including:

  • network monitoring;

  • intrusion detection systems;

  • firewall protection;

  • malware detection;

  • security logging;

  • access monitoring;

  • vulnerability assessments;

  • software updates;

  • authentication controls.

These measures are intended to protect the confidentiality, integrity, and availability of our Services.

50. DATA BREACH RESPONSE

If SUNDARAM EX-CLUSIVE becomes aware of a personal data breach that is likely to pose a risk to affected individuals, we will take reasonable steps to:

  • investigate the incident;

  • contain the breach;

  • mitigate potential harm;

  • restore system security;

  • preserve relevant evidence;

  • comply with applicable legal notification obligations;

  • notify affected individuals and/or competent authorities where required by law.

Our response will be proportionate to the nature and severity of the incident.

51. BUSINESS CONTINUITY

We maintain reasonable administrative and technical measures designed to support business continuity and minimise disruption to our Services.

These measures may include:

  • secure backups;

  • disaster recovery planning;

  • system redundancy where appropriate;

  • incident response procedures;

  • continuity planning for critical operations.

While we aim to maintain uninterrupted service, temporary interruptions may occur due to maintenance, technical issues, or circumstances beyond our reasonable control.

52. THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites, applications, marketplaces, or online services.

These external services operate independently and maintain their own privacy practices.

SUNDARAM EX-CLUSIVE does not control and is not responsible for:

  • privacy practices;

  • security measures;

  • content;

  • availability;

  • products or services;

  • policies of third-party websites.

Users are encouraged to review the privacy policies of any third-party service before providing personal information.

53. SOCIAL MEDIA PLATFORMS

If you interact with SUNDARAM EX-CLUSIVE through social media platforms, your interactions may also be governed by the privacy policies and terms of those platforms.

Examples of such interactions may include:

  • following our official pages;

  • commenting on posts;

  • participating in promotional campaigns;

  • sending direct messages;

  • sharing user-generated content;

  • tagging our brand.

Please note that information voluntarily made public on social media may be visible to others according to your privacy settings on those platforms.

54. USER-GENERATED CONTENT

If you voluntarily submit:

  • reviews;

  • testimonials;

  • ratings;

  • photographs;

  • videos;

  • comments;

  • social media posts referencing SUNDARAM EX-CLUSIVE,

such information may become publicly visible where displayed on our Website or official communication channels.

Please avoid submitting sensitive personal information in public reviews or comments.

55. COMMUNICATION RECORDS

For quality assurance, training, fraud prevention, dispute resolution, and legal compliance, we may retain records of communications with customers, including:

  • emails;

  • support tickets;

  • WhatsApp messages;

  • website contact forms;

  • chat interactions;

  • telephone call records, where recording is lawful and appropriate notice has been provided.

These records are retained only for as long as reasonably necessary or as required by law.

56. FRAUD INVESTIGATIONS

Where fraudulent, unlawful, or abusive activity is suspected, SUNDARAM EX-CLUSIVE may use relevant personal information to:

  • investigate the activity;

  • verify customer identity;

  • cooperate with payment providers;

  • cooperate with logistics providers;

  • cooperate with law enforcement or regulatory authorities where legally required;

  • protect customers and the business from financial loss.

Such investigations will be conducted in accordance with applicable law.

57. COMPLAINTS

If you have concerns regarding our handling of your personal information, we encourage you to contact us first so that we may attempt to resolve the matter promptly and fairly.

When submitting a complaint, please provide:

  • your full name;

  • contact details;

  • order number (if applicable);

  • a clear description of your concern;

  • any relevant supporting documentation.

Providing complete information will assist us in investigating and responding efficiently.

58. GRIEVANCE REDRESSAL

SUNDARAM EX-CLUSIVE is committed to addressing privacy-related concerns in a timely and transparent manner.

Privacy-related enquiries or grievances may be submitted through:

Customer Support Email:
support@sundaramexclusive.com

Legal & Privacy Email:
legal@sundaramexclusive.com

Telephone / WhatsApp:
+91 8055466363

Business Hours:
10:00 AM – 9:00 PM (Indian Standard Time)

We will make reasonable efforts to acknowledge and address privacy enquiries within a reasonable period. Response times may vary depending on the nature of the request, verification requirements, and applicable legal obligations.

59. REGULATORY RIGHTS

Nothing in this Privacy Policy limits your right to seek remedies or lodge complaints with competent regulatory or judicial authorities where such rights are available under applicable law.

Where required by law, you may also have the right to approach the appropriate data protection authority or other competent authority in your jurisdiction.

60. PRIVACY BY DESIGN

Where reasonably practicable, SUNDARAM EX-CLUSIVE seeks to incorporate privacy and security considerations into the design, development, and operation of its Services.

This may include:

  • limiting unnecessary data collection;

  • restricting access to personal information;

  • reviewing security measures periodically;

  • considering privacy impacts when introducing new technologies or services.

While no system can eliminate all risk, we strive to continuously improve our privacy and security practices.

61. EMPLOYEE AND CONTRACTOR ACCESS

Access to personal information is restricted to employees, contractors, and authorised service providers who require such access to perform their legitimate business responsibilities.

Such individuals are expected to comply with confidentiality obligations and applicable internal security procedures.

Access privileges may be modified or revoked when no longer required.

62. POLICY INTERPRETATION

This Privacy Policy should be interpreted together with the Terms & Conditions and other policies published on the Website.

If any provision of this Privacy Policy is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect to the extent permitted by applicable law.

________________________________

PART 5 OF 5

(Final Provisions, Policy Updates, Contact Information & Acknowledgement)

63. CHANGES TO THIS PRIVACY POLICY

SUNDARAM EX-CLUSIVE may update, amend, modify, or replace this Privacy Policy from time to time to reflect:

  • changes in applicable laws or regulations;

  • new products or services;

  • improvements to our Website or technology;

  • changes in our business operations;

  • enhanced security practices;

  • changes to third-party service providers; or

  • other legitimate business or legal requirements.

The updated version will be published on the Website together with the revised “Last Updated” date.

Where required by applicable law, we will provide appropriate notice of material changes through suitable communication channels, such as email, account notifications, or website announcements.

Your continued use of the Services after the effective date of an updated Privacy Policy constitutes acknowledgement of the revised Policy, subject to applicable law.

64. WITHDRAWAL OF SERVICES

If you choose to close your account or discontinue using our Services, certain personal information may continue to be retained where necessary to:

  • comply with legal obligations;

  • maintain accounting and tax records;

  • resolve disputes;

  • enforce contractual rights;

  • detect and prevent fraud;

  • satisfy legitimate business record-keeping requirements.

Any retained information will continue to be protected in accordance with this Privacy Policy and applicable law.

65. BUSINESS TRANSITIONS

In the event that SUNDARAM EX-CLUSIVE undergoes a merger, acquisition, business transfer, restructuring, financing transaction, or sale of all or part of its business or assets, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

Any successor entity will be expected to respect applicable privacy obligations relating to transferred personal information.

66. GOVERNING LAW

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Republic of India.

Nothing in this Privacy Policy shall limit any mandatory rights available to individuals under applicable privacy or consumer protection laws that cannot legally be waived.

67. LANGUAGE

This Privacy Policy has been prepared in the English language.

If translated into any other language for convenience, the English version shall prevail in the event of any inconsistency, except where applicable law requires otherwise.

68. SEVERABILITY

If any provision of this Privacy Policy is determined to be invalid, illegal, or unenforceable by a court or other competent authority, that provision shall be severed only to the extent necessary.

The remaining provisions shall remain valid, enforceable, and in full force and effect.

Where possible, the affected provision shall be interpreted in a manner that most closely reflects its original intent while remaining legally valid.

69. NO WAIVER

Failure by SUNDARAM EX-CLUSIVE to enforce any provision of this Privacy Policy shall not constitute a waiver of that provision or of any other provision.

Any waiver shall be effective only if made expressly in writing by an authorised representative of SUNDARAM EX-CLUSIVE.

70. CONTACT US

If you have questions regarding this Privacy Policy or our privacy practices, please contact us using the details below:

SUNDARAM EX-CLUSIVE

Business Address:
Mumbai – Goa Highway
Near SHIV SAGAR FOOD MALL
Palaspe Phata
Panvel
Kolkhe
Maharashtra – 410206
India

Customer Support Email:
support@sundaramexclusive.com

Legal & Privacy Email:
legal@sundaramexclusive.com

Telephone / WhatsApp:
+91 8055466363

Business Hours:
10:00 AM – 9:00 PM (Indian Standard Time)

71. HOW TO EXERCISE YOUR PRIVACY RIGHTS

To exercise any rights available under applicable privacy laws, including requests to:

  • access your personal information;

  • correct inaccurate information;

  • request deletion where legally applicable;

  • withdraw consent (where consent is the legal basis for processing);

  • object to certain processing activities;

  • request information about how your personal information is processed;

  • raise a privacy-related concern,

please contact us using the contact details provided above.

To protect the privacy and security of all customers, we may request reasonable proof of identity before processing your request.

We aim to respond within the timeframes required by applicable law, although complex requests may require additional time where permitted.

72. COOKIE PREFERENCES

Where our Website provides a cookie preference or consent management tool, you may use it to:

  • accept or reject non-essential cookies;

  • modify cookie preferences;

  • withdraw previously granted cookie consent;

  • review categories of cookies used on the Website.

You may also configure your browser to block or delete cookies; however, doing so may affect certain Website features or functionality.

Please refer to our Cookie Policy for further information.

73. DATA ACCURACY

We encourage customers to keep their personal information accurate and up to date.

You may update your account information through your customer account (where available) or by contacting our customer support team.

Providing accurate information helps us:

  • process orders efficiently;

  • deliver products correctly;

  • communicate important updates;

  • prevent fraud;

  • provide effective customer support.

74. VERSION HISTORY

Document Title: Privacy Policy

Version: 1.0

Effective Date: [Website Launch Date]

Last Updated: [Website Launch Date]

Future revisions will be identified by updated version numbers and publication dates.

75. ACKNOWLEDGEMENT

By accessing or using the Website, creating an account, placing an order, subscribing to communications, applying to the Affiliate Programme, or otherwise interacting with SUNDARAM EX-CLUSIVE, you acknowledge that you have read and understood this Privacy Policy.

Where your consent is required by applicable law for specific processing activities, we will obtain that consent before undertaking such processing.

Nothing in this Privacy Policy limits any statutory rights available under applicable law.

76. IMPORTANT NOTICE

This Privacy Policy forms an integral part of the legal framework governing your use of the SUNDARAM EX-CLUSIVE Website and should be read together with our:

  • Terms & Conditions;

  • Cookie Policy;

  • Shipping Policy;

  • Return, Refund & Exchange Policy;

  • Affiliate Policy;

  • Payment Policy;

  • Cancellation Policy;

  • Disclaimer;

  • Intellectual Property Policy; and

  • any other applicable policies published on our Website.

END OF PRIVACY POLICY

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